Video Marketing Techniques For Business

Videos on the internet have been on the rise since the beginning of the last decade through websites, blogs. newsletters etc and hence the video marketing techniques for business are gaining popularity worldwide among people ever since. Theaters and televisions are being replaced by videos in different mediums such as various mobile phones, ipads and tablets apart form websites as a source of information. Different online and offline surveys have predicted that by the end of this year 88% internet users(approximately 190 million people) will use online videos for various purposes. Video is a very strong medium for presentations and unfortunately many businessmen across the globe tend to avoid it. Good news for business owners and internet marketers is online videos can help them spread their products, brands and their reputation through out the planet like a wildfire.

One might have heard a saying ‘CONTENT IS KING’. The same thing can be applied to video marketing. A good meaningful and attractive video presentation is similar to writing an amazing article. This is on of the basic video marketing skills for business that catches viewers’ attention and memorize you in their mind for longer period.Latest figures reveal that 85% of internet marketers depend on video for their marketing campaign. Approximately 75% companies post videos on their websites. More than 70% people share videos from their different social media accounts thus making the web 2.0 sites more attractive and reliant. About 82% people confirm that videos do make a huge difference for their exposure and sales.

Now-a-days video marketing has been the lifeline and essence of business strategy. Marketing your brand or product finding where the people are isn't it? Online study shows that people spend about 25 hours a month on average watching videos on different websites and video sharing sites like YouTube for video marketing questions and answers for business. Video presentation has become a world wide wave at present. There is a misunderstanding among some group of people that making a video need to be exceptional skills and require experts for production. But this is totally wrong. It is a different matter you may outsource it because of workload but to say it demands a lot of knowledge is untrue.

Video production has become very easy now since there are so many software and guidance available in the market. The key feature for a successful video marketing campaign is consistency. Video marketing can definitely be helpful for both B2C and B2B marketers trying to find the best ways to convert visitors to prospects and prospects to customers. Videos can be handy for search engine ranking too and it is noticed that on Google, an indexed video stands a 50 times greater chance of ranking on the first results page than any textual page. Latest figures show that currently 24 Million U.S. smartphone users are watching online videos on their mobile device at least monthly.

Here are impacts of video usage on world markets.

• 450% higher engagement than static content
• 3-4 times higher email click-through rates with video
• 70% increase in a prospect’s propensity to buy after watching video
• 12% increase of time on website with video

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