Videos
on the internet have been on the rise since the beginning of the last decade
through websites, blogs. newsletters etc and hence the video marketing techniques for business are
gaining popularity worldwide among people ever since. Theaters and
televisions are being replaced by videos in different mediums such as various
mobile phones, ipads and tablets apart form websites as a source of
information. Different online and offline surveys have predicted that by the
end of this year 88% internet users(approximately 190 million people) will use
online videos for various purposes. Video is a very strong medium for
presentations and unfortunately many businessmen across the globe tend to avoid
it. Good news for business owners and internet marketers is online videos can
help them spread their products, brands and their reputation through out the
planet like a wildfire.
One might have heard a saying ‘CONTENT IS KING’. The same thing can be applied to video marketing. A good meaningful and attractive video presentation is similar to writing an amazing article. This is on of the basic video marketing skills for business that catches viewers’ attention and memorize you in their mind for longer period.Latest figures reveal that 85% of internet marketers depend on video for their marketing campaign. Approximately 75% companies post videos on their websites. More than 70% people share videos from their different social media accounts thus making the web 2.0 sites more attractive and reliant. About 82% people confirm that videos do make a huge difference for their exposure and sales.
One might have heard a saying ‘CONTENT IS KING’. The same thing can be applied to video marketing. A good meaningful and attractive video presentation is similar to writing an amazing article. This is on of the basic video marketing skills for business that catches viewers’ attention and memorize you in their mind for longer period.Latest figures reveal that 85% of internet marketers depend on video for their marketing campaign. Approximately 75% companies post videos on their websites. More than 70% people share videos from their different social media accounts thus making the web 2.0 sites more attractive and reliant. About 82% people confirm that videos do make a huge difference for their exposure and sales.
Now-a-days
video marketing has been the lifeline and essence of business strategy. Marketing
your brand or product finding where the people are isn't it? Online study shows
that people spend about 25 hours a month on average watching videos on
different websites and video sharing sites like YouTube for video marketing questions and answers for
business. Video presentation has become a world wide wave at present. There
is a misunderstanding among some group of people that making a video need to be
exceptional skills and require experts for production. But this is totally
wrong. It is a different matter you may outsource it because of workload but to
say it demands a lot of knowledge is untrue.
Video
production has become very easy now since there are so many software and
guidance available in the market. The key feature for a successful video
marketing campaign is consistency. Video marketing can definitely be helpful
for both B2C and B2B marketers trying to find the best ways to convert visitors
to prospects and prospects to customers. Videos can be handy for search engine
ranking too and it is noticed that on Google, an indexed video stands a 50
times greater chance of ranking on the first results page than any textual page.
Latest figures show that currently 24 Million U.S. smartphone users are watching
online videos on their mobile device at least monthly.
Here
are impacts of video usage on world markets.
•
450% higher engagement than static content
•
3-4 times higher email click-through rates with video
•
70% increase in a prospect’s propensity to buy after watching video
•
12% increase of time on website with video
Get
some more video marketing analysis for business.
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