There
are so many new things I have to tell you about organic search engine optimization that I fear I will miss out on something
important! So, I’ll just keep telling you about such things whenever I can. Like,
right now, I am going to tell you about link velocity and link acceleration.
Most Internet marketers don’t even know these terms, let alone give them any
importance. But, these terms are actually very important if you want to enhance
the prospects of your business website.
Let’s
see what link velocity is. See, when you add backlinks to your website, you get
traffic, right? Now, link velocity
is the speed with which you get this traffic. It is actually a measure of the
backlinks your website generates in a particular period of time. Naturally, if
your link velocity is good, your website is getting more traffic and hence you
are doing more business with it. But then there is a concept which is more
important than link velocity. It is known as link acceleration. Now, your link
velocity is not going to remain constant over time. It shouldn’t; it has to
increase. The rate at which your link velocity increases in a fixed period of
time is known as link acceleration.
It
is just like riding a motorcycle. You are moving at a particular speed. This is
like your link velocity. But then you switch gears and your speed increases.
Now how fast the speed increases is what is known as acceleration. This is link
acceleration for you. Two websites may start out with the same link velocity, like
two motorcycles starting out with the same speed in a race. However, the
website that has the better link acceleration will definitely move ahead
faster, like the motorcycle that accelerates more.
In
organic web optimization, your eye
should be on your current link velocity and also on how fast you can increase
it, i.e. your link acceleration. Keeping both these things in mind, you can
improve the prospects of your website at a very healthy rate.
Other
than linking, you also need to lookout on your on-page factors. I use
SEOPressor to automate my on-page organic SEO.
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