How to Optimize Your
Facebook Ads
To get the most out of your
Facebook ads you need to optimize them. Let’s look at some excellent tips on
how to accomplish that.
#1 Target Your Audience Based on
Income
Some businesses target the higher
income population, some sell items that cost more than their competitors and
some sell low price point items. Facebook is a great place to sell your items
no matter what the price point because you can target your income group based
on their yearly income.
Go to Power Editor or live
account and enter the settings for your ad set. Then click on more
demographics, then clock Income to select your targeted income group.
#2 Identify Genders and Age
Groups With the Potential to be Profitable
Not all gender or age groups will
perform the same. You can easily miss an opportunity or find yourself with an
age group that’s not profitable. The way to avoid this is to analyze the
performance of a specific gender or age group.
You can do this by logging into
your Ad Manager, click Reports, then Report Options. Next choose a date range
you wish to analyze, then click Customize Columns to choose the values to
report on.
#3 Set up Remarketing Pixel
Visitors that arrive at your
website from traffic sources like Google AdWords, but that do not convert are
usually price comparing. By the time they are finished doing their comparisons
your business is not even a memory. Facebook remarketing can be really handy
for reaching traffic that came from Google AdWords originally.
To create a remarketing
pixel, log into your advertising
manager, click on Audiences, then click on Create Audience. Next click Custom
Audience, then Website Traffic (top-right corner of the screen) and begin the
step-by-step process to create your remarketing pixel. Install the code in your
website’s footer, then return to your Website traffic drop down menu and choose
People Who Visit Specific Web Pages. From here you can create lists of people
that visit a specific website page and target/exclude accordingly.
#4 Test Audiences That Look the
Same – Lookalike Audiences
A lookalike audience is simply a
list of users that share similar characteristics to users of a site’s specific
audience. There are tons of opportunities here. For example, you can advertise
to those who are the same or similar to those who visit your site already.
To create a lookalike audience,
log into Advertising Manager, choose Audiences. Next click Create Audience and
then choose Lookalike Audience from the drop down menu. Choose Select the
Source Audience of your Lookalike Audience and Target Country. Lastly, pick the
size of your audience. The smaller the size the more targeted.
Facebook ads can be very
profitable bringing highly targeted traffic to your site. You just need to
understand all the dynamics of setting up a successful Facebook ad campaign and how to make sure you optimize
it.
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