Various random studies in mobile marketing newspaper have highlighted that in order to be successful in any business it is essential to adopt different marketing strategies. As far as business and it's tactics of marketing in present environment is concerned this could be the most rapid and economical way to reach people. Mobile skills are accelerating, showing more people overall have mobile marketing policies with experience. That might indicate an industry movement towards healthy growth of mobile marketing.
Recently Facebook has also said that the new era is more reliant on mobile technologies. The company has said in a mobile marketing news release that the ratio of Facebook mobile phone users has increased at a faster pace.On the other hand Google has also introduced its mobile device named Android which allows the users to use any type of mobile advertisement to promote various products and services at cost effective rates.
Mobile advertising is now recognized as an opportunity for brands, advertisers and publishers to engage consumers in a targeted and contextual manner, improving returns from mobile marketing ads. For that reason, mobile advertising budgets are set to increase tremendously across the various categories and regions, growing from 0.5 percent of the total advertising budget in 2010 to over 4 percent in 2015.Worldwide mobile advertising revenue was forecast to reach $3.3 billion in 2011, more than double the $1.6 billion generated in 2010. Worldwide revenue will reach $20.6 billion by 2015.Search and maps will deliver the highest revenue, while video/audio ads will see the fastest growth through 2015 according to the mobile marketing observers.